Inspired by watching our own children play and grow, we blend valuable insight with leading-edge technology to create products that meet the needs of parents and babies around the world.
We’re a team of playful minds crafting magical toys that help babies everywhere discover the world by putting fun first. We use our expertise to design unique characters and products that perfectly match each little one’s stage of development, from exploring textures to sparking imagination. We listen to playrooms worldwide to bring the latest trends to life, creating modern, durable toys built for endless fun.
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